Our name in writing
In some instances, writing out the Better Homes and Gardens® Real Estate name will be essential. When using our name in content, please follow these simple rules:
Insert a registration mark—®— after the word “Gardens” in our name, as shown above on the first use of the name per page.
Where using an abbreviated name, BHGRE, use the ® mark on the first use of the name per page, BHGRE®
When referencing the corporate entity, use Better Homes and Gardens Real Estate LLC, no ® is needed.
When referencing a local brokerage name, e.g., Better Homes and Gardens Real Estate Smith & Smith, no ® is needed.