Better Homes and Gardens Real Estate Palmetto Wins the Technology Award: Leading the Lowcountry With Innovation

More details at: https://bhgrecareer.com/bebetterblog/2024-nomination-award-winners/

In a real estate market that moves fast, adapts faster, and demands excellence from every angle, one brokerage is standing out for redefining what it means to be tech-forward, agent-focused, and consumer-obsessed.

This year, Better Homes and Gardens Real Estate Palmetto — headquartered in Mount Pleasant, SC — has been honored with the prestigious Technology Award.

And let’s be honest… this isn’t surprising.
It’s earned.

BHGRE Palmetto has been quietly building one of the most advanced, modern, and effective real estate ecosystems in South Carolina — long before the award was presented.

Innovation at the Core of the Brokerage

While many brokerages “use technology,” BHGRE Palmetto creates it.

This award recognizes a level of innovation that goes beyond tools, apps, and platforms. It celebrates a culture that lives and breathes improvement, efficiency, automation, and smart support for every agent in the company.

Here’s what set Palmetto apart:

✔ A fully custom real estate app

Designed in-house to streamline client communication, property access, and lead management.

✔ Proprietary back-office systems

Built to simplify transactions, organize operations, and give agents the support they need to scale.

✔ Advanced use of BHGRE tools

Palmetto didn’t just adopt Cloud Campaign, MoxiEngage, or other brand systems—they integrated them at a deeper, more strategic level to help agents:

Market smarter
Run automated campaigns
Track leads and conversion
Stay organized
Close more business

✔ A commitment to real innovation

Not “tech for show,” but tech that makes agents highly productive, clients fully supported, and the brokerage operationally strong.

Technology With a Purpose: Supporting Agents at Every Level

Technology only matters if it makes life easier.
That’s exactly what BHGRE Palmetto has done.

Their tools give agents:

Faster onboarding
Better lead follow-up
Automated marketing workflows
Real-time data integration
A consistent brand presence
Seamless communication with buyers & sellers

This award represents more than software — it represents a brokerage that invests in its people.

A brokerage that listens.
A brokerage that adapts.
A brokerage that leads.

Why This Matters to Clients and the Lowcountry

Clients feel it too.

Because technology isn’t just inward-facing. At Palmetto, innovation translates to:

Faster response times
Cleaner communication
Smoother transactions
More accurate pricing
Better marketing for listings
Stronger negotiation outcomes
A more enjoyable overall experience

Better systems create better results.
And better results create better client relationships.

This is why buyers and sellers throughout Charleston, Mount Pleasant, Summerville, Goose Creek, and Daniel Island continue to choose BHGRE Palmetto.

A Culture of Excellence — Powered by People, Strengthened by Tools

Winning the Technology Award is a reflection of:

Forward-thinking leadership
A culture of continuous improvement
A brokerage willing to build where others borrow
A commitment to agent education and support
A vision of what real estate should look like in the modern era

This is more than technology.
It’s strategy.
It’s leadership.
It’s the future of real estate — and BHGRE Palmetto is proudly paving the way.

Congratulations to Better Homes and Gardens Real Estate Palmetto

This award is proof of what the Lowcountry already knows:

BHGRE Palmetto doesn’t follow trends.
They create them.

With innovation as a cornerstone, and a heart for helping agents thrive, Palmetto continues to raise the bar for what a modern, agent-centric brokerage should be.