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Aimee Peterson Broker in Charge

Aimee Peterson

Broker-In-Charge, REALTOR

Summerville and Charleston Location

Aimee Peterson isn’t your average broker, she’s the driving force behind one of South Carolina’s top producing real estate brokerages, Better Homes and Gardens Real Estate Palmetto, proudly serving the Charleston, Summerville, and surrounding Lowcountry markets. With a Masters in Counseling from the University of South Carolina School of Medicine, her skills to listen to what her client's and agent's need, has made her a successful leader.

As Broker-in-Charge and co-owner alongside her husband, Terry Peterson, Aimee leads a powerhouse team of over 100 agents, collectively achieving more than 400 closed transactions this year. Under their leadership, BHGRE Palmetto has earned some of the most respected honors in the industry, including Best in Brokerage Technology from Better Homes and Gardens Real Estate, Best Place to Work, Realtor of Distinction, Top 500 Real Estate Agent in Charleston, and Best Brokerage in Charleston. Many of her agents have also gone on to win “Best Real Estate Agent” in their individual markets, a direct reflection of her coaching, culture, and standards of excellence.

Aimee’s leadership blends old-school integrity with forward-thinking innovation. She’s a hands-on mentor, a marketing strategist, and a systems builder, training agents to grow sustainable, brand-driven businesses using modern technology, video, AI, and storytelling that actually converts. Her ability to merge design, tech, and performance has made BHGRE Palmetto one of the most respected and recognizable brokerages in the Carolinas.

Beyond the brokerage, Aimee has served on multiple boards, including Women in Real Estate, local MLS leadership, and Broker Advisory Councils. A true entrepreneur at heart, she has owned and sold multiple businesses, giving her a rare depth of experience in leadership, operations, and growth strategy.

When she’s not leading her team or shaping the next generation of real estate talent, Aimee can often be found fine-tuning marketing systems, supporting community events, or teaching classes that empower agents to build confidence and scale their business.

Her mission is clear: to raise the bar for real estate by creating a culture where agents thrive, clients feel seen, and professionalism drives every decision.

Lisa Horan Broker In Charge

Lisa Horan

Broker-In-Charge, REALTOR

Goose Creek Location

Hi, I’m Lisa Broker-In-Charge at Better Homes and Gardens Real Estate Palmetto! Originally from New Jersey and proudly Italian, I made the move to South Carolina over 15 years ago from New Jersey with my incredible husband, Michael, and our two wonderful daughters, Kate, my college student, and Bella, who attends Summerville Catholic School. Our home is filled with love, laughter, and the playful energy of our beloved dogs. We’re also huge Disney fans and cherish every magical family memory we’ve created. My professional journey began as a receptionist, but through hard work, dedication, and an unwavering drive, I climbed the ranks to become a Managing Broker at Keller Williams. Along the way, I earned my broker’s license, gained extensive experience working with both buyers and sellers, and proudly closed over 100 million in sales. What I love most about real estate is the opportunity to make meaningful connections and help people find not just a house, but a place to truly call home. Whether you’re buying, selling, or investing, I’m here to guide you every step of the way with care, expertise, and a passion for delivering exceptional results. In addition to working with clients, I also have a passion for teaching real estate to new agents. I hold my South Carolina real estate teaching license and love helping guide new agents to reach the level of success I have achieved. Supporting and mentoring others in this industry brings me so much joy and fulfillment. I am also proud to have earned my Agent of Excellence badge, a prestigious certification from Disney’s real estate school. This achievement reflects my dedication to delivering world-class service, exceptional professionalism, and creating magical experiences for every client. I believe in living a balanced life, focusing on what truly matters, and embracing the philosophy that ‘what you focus on expands.’ Real estate isn’t just my career—it’s my passion, and I can’t wait to share that passion with you. Let’s make your real estate dreams a reality together!
Contact us with any questions:
Broker In Charge
office@bhgpalmetto.com
(843) 584-8326 - Call or Text
Better Homes and Gardens Real Estate Palmetto