Meet Aimee Peterson: The Vision Behind Better Homes and Gardens Real Estate Palmetto

In an industry where leadership and results go hand-in-hand, Aimee Peterson stands out as a force of innovation, integrity, and inspiration. As Broker-in-Charge and Co-Owner of Better Homes and Gardens Real Estate Palmetto, Aimee leads one of South Carolina’s most dynamic and top-producing brokerages, proudly serving the Charleston, Summerville, and greater Lowcountry markets.

Aimee isn’t your average broker she’s a builder of businesses, a mentor to hundreds of agents, and the creative engine behind a brand that’s redefining how real estate is done in the South.

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Leadership Rooted in Excellence

Alongside her husband and business partner, Terry Peterson, Aimee has built a brokerage that blends the best of both worlds — the trusted heritage of Better Homes and Gardens and the bold innovation of modern real estate marketing.

Today, Aimee leads a team of more than 100 agents who have collectively achieved over 400 closed transactions this year. Under her direction, Better Homes and Gardens Real Estate Palmetto has earned a reputation as one of the most respected brokerages in the Carolinas, recognized for both performance and culture.

The company has been honored with some of the highest distinctions in the industry, including:

• 🏆 Best in Brokerage Technology from Better Homes and Gardens Real Estate

• 🏆 Best Place to Work

• 🏆 Best Brokerage in Charleston

Many of Aimee’s agents have also earned “Best Real Estate Agent” titles in their local territories — a testament to her commitment to high standards, hands-on coaching, and brand-driven excellence.

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Innovation Meets Integrity

Aimee’s leadership style merges old-school integrity with forward-thinking innovation. She’s a hands-on mentor who empowers agents to build sustainable, independent businesses using the latest tools in AI, video marketing, storytelling, and design.

From marketing systems to tech integrations, her approach has transformed how agents connect with clients — creating brands that not only look beautiful but perform powerfully online and off.

As a result, BHGRE Palmetto stands out for its digital presence, agent growth, and consistent success across multiple markets in the Southeast.

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Beyond the Brokerage: Leadership That Inspires

Aimee’s influence doesn’t stop at her office door. She’s served on several leadership boards, including:

• Women in Real Estate

• Local MLS Leadership

• Broker Advisory Councils

These roles reflect her commitment to elevating the real estate profession as a whole — particularly for women building long-term careers in leadership and ownership.

An entrepreneur at heart, Aimee has also owned and sold multiple businesses, giving her a deep understanding of growth, systems, and sustainability the very same foundation she brings to her brokerage every day.

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Community, Connection, and Culture

When she’s not leading her agents or fine-tuning operations, you’ll find Aimee supporting community events, teaching agent development classes, or collaborating on new marketing systems. She’s known for being accessible, authentic, and deeply invested in the success of her team.

Her leadership isn’t about numbers — it’s about people. She believes that when agents are supported, confident, and well-trained, clients get a better experience and communities get stronger.

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A Mission That Matters

At the heart of everything Aimee Peterson does is a clear mission:

To raise the bar for real estate by creating a culture where agents thrive, clients feel seen, and professionalism drives every decision.

Through her guidance, Better Homes and Gardens Real Estate Palmetto continues to grow — not just in size, but in impact. With a reputation for integrity, innovation, and Southern excellence, Aimee Peterson has cemented her place as one of the most influential leaders in Lowcountry real estate.

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Connect with Aimee Peterson and Better Homes and Gardens Real Estate Palmetto

📍 Charleston | Summerville | Moncks Corner | Lowcountry SC
🌐 www.BHGPalmetto.com

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