Agents • October 7, 2026

Welcome Lydia Brisbane to Better Homes and Gardens Real Estate Palmetto

Finding the right home starts with someone who listens, understands your goals, and helps you feel confident about your next move. We’re pleased to welcome Lydia Brisbane to Better Homes and Gardens Real Estate Palmetto, where she brings a caring approach and a commitment to personal service.

A real estate professional from Charleston, South Carolina, Lydia is passionate about helping clients navigate the buying and selling process with honest guidance and attentive support. She believes clients deserve clear communication, thoughtful answers, and someone who takes the time to understand what matters to them.

“I’m passionate about helping my clients find the right home, reach their real estate goals, and feel confident throughout the buying and selling process,” Lydia shares. “I believe in providing honest guidance, personal attention, and great customer service every step of the way.”

Serving Goose Creek, Summerville, and Moncks Corner

Lydia’s service areas include Goose Creek, Summerville, Moncks Corner, and the surrounding Charleston area. Whether clients are searching for their first home, preparing to sell, or planning a move within the Lowcountry, her focus is on helping them make informed decisions that fit their needs.

Support for First-Time Buyers

Buying your first home comes with plenty of questions. Lydia welcomes the opportunity to help first-time buyers understand the process, explore their options, and prepare for each step, from the initial home search through closing.

For buyers who need additional assistance, she can help connect them with lenders to discuss financing options and available homebuyer assistance programs. Eligibility and availability vary, and understanding those options can be a helpful part of getting started.

Helping You Relocate to the Lowcountry

Moving to a new area involves more than choosing a house. It means considering daily routines, commute needs, and the features that will help a new place feel like home. Lydia supports relocating clients as they explore Goose Creek, Summerville, Moncks Corner, and nearby communities, helping them focus their search around their priorities.

Her approach is personal: listen carefully, communicate clearly, and provide guidance that helps clients feel comfortable taking the next step.

Please join us in welcoming Lydia Brisbane to Better Homes and Gardens Real Estate Palmetto! If you’re considering buying, selling, or relocating to the Charleston area, Lydia is ready to help you begin.

Agents • October 2, 2026

A Passion for Homes, a Heart for People: Welcome Kristen Marti to Better Homes and Gardens Real Estate Palmetto

Some real estate stories begin long before an agent earns a license. For Kristen Marti, hers began with rearranging furniture, decorating rooms, and discovering how a few thoughtful changes could make a space feel warm and inviting.

Today, that same love of homes shapes her approach to helping people buy and sell.

Better Homes and Gardens Real Estate Palmetto is excited to welcome Kristen Marti to our brokerage. With approximately three years as a licensed real estate agent, experience in property management, and a professional background centered on serving others, Kristen brings creativity, care, and a personal connection to the work she does.

A Career Built Around Helping People

A native of Homestead, Florida, Kristen’s professional journey includes veterinary medicine, food service, behavioral health, and college admissions. Across those different roles, the common thread has been people: understanding their needs, answering questions, and helping them navigate important decisions.

Her work in property management and administration within a real estate brokerage brought those experiences together with a lifelong interest in homes. It was there that Kristen recognized how much she enjoyed both the industry and the opportunity to help people through meaningful transitions.

Real estate became a natural next step.

Honest Guidance and Care at Every Step

For Kristen, a successful client relationship starts with listening.

She wants to understand what matters to each person, what they hope to accomplish, and what questions or concerns they bring to the process. Her approach emphasizes honesty, clear communication, and a commitment to doing things the right way.

Whether someone is preparing to buy or considering a sale, Kristen’s goal is to help them feel heard, informed, and confident throughout the experience.

She brings an authentic, approachable style to her business, with a focus on building relationships that extend beyond the closing table.

An Eye for Staging, Design, and Possibility

Kristen’s childhood love of decorating continues to influence her work today. Home staging and design remain strong interests, and she enjoys helping clients recognize the possibilities within a space.

For sellers, that perspective can help identify ways to create a welcoming presentation. For buyers, it can help them imagine how a home might reflect their own style and everyday needs.

Kristen also remains committed to expanding her knowledge through industry resources, continuing to develop the skills she brings to her clients.

A New Chapter in the South Carolina Lowcountry

After her husband’s career promotion brought Kristen and their large family to South Carolina, the Lowcountry became home.

Having recently experienced a relocation herself, Kristen understands the personal decisions that come with settling into a new community. Finding a home is part of that journey, alongside establishing routines, making connections, and creating a sense of belonging.

Now, she is excited to bring her experience and enthusiasm to the community she calls home while continuing to grow her real estate business.

Welcome to BHGRE Palmetto, Kristen!

Kristen’s appreciation for thoughtful spaces and personal service fits naturally with the Better Homes and Gardens Real Estate Palmetto family.

We are proud to welcome an agent who cares about both the homes she helps clients discover and the people who will make them their own.

Please join us in welcoming Kristen Marti to Better Homes and Gardens Real Estate Palmetto!

Agents • September 28, 2026

Welcome Alma Lacefield to Better Homes and Gardens Real Estate Palmetto

Meet Alma Lacefield: Charleston Realtor, Team Builder, and Advocate for Homeownership

Better Homes and Gardens Real Estate Palmetto is excited to welcome Alma Lacefield to our brokerage. After five years building her career as an independent real estate agent, Alma is taking her next step with us: starting a team dedicated to helping more people feel at home in the Charleston area.

Alma is a bilingual Realtor fluent in Spanish who serves Charleston, South Carolina, and the surrounding Lowcountry communities. She brings real estate experience, a welcoming approach, and a personal understanding of what it means to make a new place home.

Finding Home in the Lowcountry

Born in California and raised in Iowa by Mexican parents, Alma came to Charleston as a military wife. She has now called the Lowcountry home for ten years.

She remembers arriving without family nearby and building a life from the ground up. That experience gives Alma a special connection with people relocating to Charleston. She knows they may be looking for more than the right house. They are also looking for community, connection, and a place where they can settle in.

Helping Military Families and the Latino Community

As a Certified Vetted VA Professional, Alma has a passion for serving veterans and military families. She understands that a move can bring questions about timing, location, and the homebuying process, and she wants her clients to feel informed as they consider their options.

Alma is also committed to helping members of the Latino community pursue homeownership and build generational wealth. As a Spanish-speaking Realtor, she can explain the process, answer questions, and help clients feel more confident when language or unfamiliar terms might otherwise stand in the way.

Real Conversations and Honest Guidance

For Alma, the most rewarding part of real estate is educating and empowering people while building genuine relationships. She wants everyone she meets to feel welcomed, comfortable, and accepted.

Her approach is simple: no judgment, no pressure, just real conversations, honest guidance, and a genuine desire to help. Whether a client is moving to Charleston, buying a first home, or preparing for a new chapter, Alma takes the time to listen and help them understand their next steps.

Get to Know Alma

Outside of real estate, Alma is a mom of three who enjoys working out, cooking, traveling, spending time at the beach, discovering great food, staying organized, and being around people who make her laugh.

We are proud to welcome Alma to Better Homes and Gardens Real Estate Palmetto and look forward to supporting her as she builds her team. Her experience, warmth, and commitment to helping people feel at home make her a wonderful addition to our brokerage.

Please join us in welcoming Alma Lacefield!

If you are buying, selling, or relocating in the Charleston area,  connect with Alma.

Agents • September 16, 2026

Jennifer Dane Named 2026 SC Vetrepreneur of the Year

Jennifer Dane Named 2026 SC Vetrepreneur of the Year

Leadership • Service • Entrepreneurship

Jennifer Dane Named 2026 South Carolina Vetrepreneur of the Year

Better Homes and Gardens Real Estate Palmetto celebrates an Air Force veteran, military advocate, entrepreneur, and REALTOR® whose career is built on helping people navigate change.

Some recognitions celebrate a single achievement. Others recognize the way a person has built an entire life around service, leadership, courage, and impact.

Better Homes and Gardens Real Estate Palmetto is proud to celebrate Jennifer Dane, who has been named the 2026 South Carolina Vetrepreneur of the Year by Military Friendly®. The statewide honor recognizes Jennifer's work as a veteran entrepreneur and the uncommon combination of military intelligence, nonprofit leadership, project management, advocacy, technology, and real estate expertise she brings to the people and communities she serves.

Jennifer is a United States Air Force veteran, REALTOR®, PMP-certified project manager, former nonprofit executive, military family advocate, and lifelong learner. Across every chapter of her career, one theme remains consistent: she steps into complicated situations, makes sense of the details, and helps people move forward with greater confidence.

2026SC Vetrepreneur of the Year
6 YearsUnited States Air Force
PMPProject Management Professional
SCStatewide Real Estate Service

An Award That Honors Service After Service

The Vetrepreneur of the Year recognition highlights veterans who continue leading after military service by building businesses, solving problems, creating opportunities, and strengthening their communities. Jennifer's selection as South Carolina's 2026 honoree reflects much more than a job title or a single year of production.

It recognizes a career shaped by mission, responsibility, and the willingness to enter unfamiliar territory with a clear head and a determined spirit. Jennifer describes herself as a connector, problem solver, and lifelong learner. Those qualities have allowed her to contribute across military service, nonprofit leadership, public advocacy, communications, project management, entrepreneurship, and residential real estate.

For Jennifer, entrepreneurship is not simply about creating a business. It is about recognizing a need, building a better solution, and making that solution useful to real people.

Six Years in Air Force Intelligence

Jennifer spent six years in the United States Air Force as an all-source intelligence analyst. Her work required her to collect information from multiple sources, evaluate details that could be incomplete or contradictory, identify patterns, assess risk, and communicate what decision-makers needed to know while they still had time to act.

That experience built habits that remain central to her work today: research before assumptions, preparation before pressure, and clear communication before confusion. It also taught her that information is only valuable when it can be translated into responsible action.

In real estate, those skills matter. A property listing never tells the whole story. Financing, title issues, inspection findings, insurance, timelines, market conditions, repair negotiations, appraisal concerns, and contract requirements can all affect whether a transaction succeeds. Jennifer approaches each move with the discipline to look beyond the surface and help clients understand what they are walking into.

Leadership Beyond the Uniform

Jennifer's commitment to service did not end when she left the Air Force. She has led nonprofit organizations, directed communications initiatives, published research focused on military and veteran issues, testified before Congress, and served as CEO of a national military and veteran nonprofit.

These roles demanded more than passion. They required Jennifer to understand policy, manage complex projects, communicate with diverse audiences, build coalitions, and remain accountable for results. As a Project Management Professional with multiple advanced degrees, she brings both formal training and real-world leadership experience to every new challenge.

Jennifer was also the first person in her family to graduate from college. She continued well beyond that milestone, earning advanced degrees and building a life around curiosity, education, and continual growth. Her path demonstrates that leadership is not about knowing everything before beginning. It is about being willing to learn, ask better questions, and keep going.

Turning Military Experience Into Better Real Estate Guidance

Jennifer's commitment to military families is personal. She served, relocated under military orders, and understands that a Permanent Change of Station is never just a move from one address to another. It can affect a service member's reporting timeline, a spouse's employment, a child's school, financing decisions, household logistics, and a family's sense of stability.

That experience informs the way she works with active-duty service members, veterans, and military families moving to or from Charleston, Summerville, Joint Base Charleston, Columbia, and communities across South Carolina.

Jennifer's real estate specialties include:

  • VA home financing
  • Military and veteran relocation
  • PCS moves to South Carolina
  • Assumable mortgages
  • Buyer and seller representation
  • Property and market research
  • Complex transaction management
  • Statewide South Carolina relocation

Assumable mortgages are one area where Jennifer's attention to detail is especially valuable. These transactions can involve unique lender requirements, longer approval timelines, qualification standards, equity considerations, and documents that must be handled correctly. Jennifer understands where assumptions tend to slow down, which questions should be asked early, and how to help clients prepare for a process that differs from a traditional purchase.

Creating USMilitaryMoves.com

Jennifer created USMilitaryMoves.com because military families deserve relocation guidance that reflects the realities of military life. A generic packet and a list of homes are not enough when a family is making major decisions from another state, working against military deadlines, or trying to understand an unfamiliar community.

The platform is designed to connect military members and veterans with informed real estate support and helpful relocation resources. It reflects Jennifer's ability to recognize a gap, bring people together, and build a solution with a clear purpose.

What makes Jennifer's approach different? She combines firsthand military experience with real estate strategy, project management, research, technology, and the willingness to tell clients the truth, even when the answer is complicated.

Innovation With Human Judgment

Jennifer also embraces artificial intelligence as a tool for deeper research, faster analysis, and better-informed decisions. Combined with her intelligence background and professional judgment, modern technology helps her investigate properties, analyze markets, identify potential concerns, and organize complex information for clients.

Technology does not replace Jennifer's experience or responsibility. It expands what she can find, evaluate, and explain. That distinction aligns closely with Better Homes and Gardens Real Estate Palmetto's commitment to innovation that improves the client experience while keeping people, relationships, and professional judgment at the center.

Why This Recognition Matters

Jennifer Dane's selection as the 2026 South Carolina Vetrepreneur of the Year honors a veteran who continues to serve by creating solutions, opening doors, mentoring others, and helping families make decisions that once felt out of reach.

It also reflects something we value deeply at Better Homes and Gardens Real Estate Palmetto: success means more when it creates a positive impact beyond one person. Jennifer's leadership strengthens military families, veteran communities, real estate clients, and the professionals fortunate enough to work alongside her.

We are proud to have Jennifer as part of the BHGRE Palmetto family, and we congratulate her on this well-earned statewide recognition.

Congratulations, Jennifer!

Learn more about Jennifer's 2026 South Carolina Vetrepreneur of the Year recognition, connect with her for real estate guidance, or explore relocation resources created for military families.

Jennifer Dane - Vetrepreneur of the Year
Agents • September 16, 2026

JaVonna Alexander Featured in Bold Journey | BHGRE Palmetto

JaVonna Alexander Featured in Bold Journey | BHGRE Palmetto

Agent Spotlight • BHGRE Palmetto

JaVonna Alexander Featured in Bold Journey

Faith, purpose, perseverance, and a genuine heart for helping families find their way home.

At Better Homes and Gardens Real Estate Palmetto, we believe the best real estate professionals do more than help people buy and sell homes. They build trust, strengthen communities, and use their own journeys to encourage others.

That is why we are proud to celebrate REALTOR® JaVonna Alexander, recently featured by Bold Journey for her inspiring story of perseverance, purpose, and personal growth.

JaVonna's journey is a powerful reminder that success is rarely built in a straight line. It grows through consistency, resilience, faith, and a willingness to keep showing up, even when life is full.

A Charleston Native Committed to Her Community

Born and raised in Charleston, JaVonna brings a genuine understanding of the Lowcountry to her real estate career. Her local roots are matched by a strong educational foundation. She graduated from the University of South Carolina Upstate with studies in business administration, economics and finance, and international business, including time studying abroad in Germany.

That combination of local knowledge and business insight helps JaVonna guide clients through decisions that are both personal and financial. Whether she is helping a first-time buyer understand the path to homeownership, assisting a military family with a move, or preparing a seller to enter the market, she leads with patience, professionalism, and care.

16 Families Served Her First Year
7+ Specialized Credentials
1 Relationship-First Mission

Building a Career Through Discipline and Service

JaVonna entered real estate ready to work. She helped 16 families in her first year and earned the Rising Star Award from the Charleston Trident Association of REALTORS®. Since then, she has continued to build a strong record of service throughout the Charleston area.

Her professional credentials reflect that commitment to growth. JaVonna has pursued specialized education in buyer representation, seller representation, negotiation, military relocation, pricing strategy, and financial literacy. Each designation adds another tool she can use to help clients make clear, confident decisions.

But production and credentials tell only part of her story. What stands out most is the way JaVonna approaches the people she serves. For her, real estate is not simply about completing a transaction. It is about building relationships, creating opportunities, and helping families move forward with confidence.

Balancing Ambition, Motherhood, and a Full Life

JaVonna's accomplishments are especially meaningful because she has built her real estate career while balancing a full-time federal career and motherhood. That kind of schedule requires focus, organization, and a clear sense of purpose.

Her story will resonate with anyone who has ever worked toward a dream while managing responsibilities that could not be placed on hold. Progress does not always come from having more time. Sometimes it comes from using the time available with intention.

JaVonna's discipline, calendar-driven approach, and commitment to being present for her daughter demonstrate that professional ambition and family devotion do not have to compete. With purpose and support, they can strengthen one another.

Faith at the Center

Faith is central to how JaVonna understands her journey. She does not describe her success as luck. Instead, she gives God the credit and continues to move forward with gratitude.

That grounding is visible in the way she serves others, with humility, determination, and a sincere desire to make a difference. Her story is not only about the milestones she has reached. It is also about the values that carried her there.

A Journey Worth Celebrating

JaVonna's Bold Journey feature offers a meaningful look at the person behind the professional: a mother, a Charleston native, a woman of faith, and a dedicated real estate advisor who continues to grow while helping others achieve their goals.

We are grateful to have JaVonna as part of the Better Homes and Gardens Real Estate Palmetto family, and we are proud to see her story recognized.

Meet JaVonna

Planning to buy, sell, invest, or relocate in the Charleston area? Connect with JaVonna and experience the knowledgeable, relationship-first service she brings to every client.

JaVonna Alexander Featured in Bold Journey | BHGRE Palmetto
Agents • September 6, 2026

Jennifer Dane, South Carolina REALTOR and Air Force veteran joins Better Homes and Gardens Real Estate Palmetto

Intelligence Meets Real Estate: Welcome Jennifer Dane to Better Homes and Gardens Real Estate Palmetto

Better Homes and Gardens Real Estate Palmetto is proud to welcome Jennifer Dane, a highly accomplished South Carolina REALTOR®, United States Air Force veteran, intelligence professional, and nationally recognized advocate for military and veteran families.

Jennifer does not simply help clients buy and sell real estate. She helps them understand what they are walking into, identify risks before they become problems, and make informed decisions with confidence.

That distinction matters.

From Military Intelligence to Real Estate Strategy

Jennifer spent six years in the United States Air Force as an all-source intelligence analyst. Her responsibility was to gather fragmented and sometimes contradictory information, determine what it meant, identify what could happen next, and deliver clear guidance while decision-makers still had options.

She brings that same discipline, research ability, and strategic thinking to every real estate transaction.

Most agents can show a property. Jennifer looks deeper.

She investigates the details behind the listing, analyzes market conditions, identifies potential complications, and helps her clients understand not only what they are buying or selling, but what could affect the transaction along the way.

Whether representing a first-time buyer, military family, veteran, seller, investor, or relocating client, Jennifer approaches every decision with preparation, honesty, and purpose.

More Than $3.3 Million Closed in 2026

Jennifer joins Better Homes and Gardens Real Estate Palmetto with more than $3.3 million in closed sales volume since January 2026.

That production reflects more than market knowledge. It represents clients who trusted her to guide them through complex financial decisions, changing timelines, negotiations, inspections, financing requirements, and the unexpected challenges that can arise before closing.

Jennifer understands that a successful transaction is not measured only by whether it closes. It is measured by whether the client feels protected, informed, and prepared throughout the process.

Using Artificial Intelligence to Serve Clients Better

Jennifer is also helping define what modern real estate representation can look like.

She uses artificial intelligence as a pathway to deeper knowledge, faster research, and better-informed decisions. Combined with her intelligence background and professional judgment, these tools allow her to investigate properties, analyze real estate markets, identify potential concerns, and uncover information far beyond what is typically included in a property listing.

Technology does not replace Jennifer’s judgment or experience. It expands what she can find, evaluate, and explain to her clients.

This forward-thinking approach aligns perfectly with Better Homes and Gardens Real Estate Palmetto’s commitment to innovation, education, and giving our agents the tools they need to provide an exceptional level of service.

A Trusted Resource for VA Financing and Military Relocation

Jennifer’s commitment to military families is not a marketing niche. It is personal.

She served in the United States Air Force. She has experienced relocation under military orders. She has published research on military and veteran issues, testified before Congress, and served as CEO of a national military and veteran nonprofit.

She understands that a Permanent Change of Station is never just a move. It can involve strict timelines, unfamiliar communities, school and employment decisions, financing questions, and the pressure of making major choices from hundreds or thousands of miles away.

Jennifer created USMilitaryMoves.com because PCS families deserve more than a generic relocation packet and access to a lockbox. They deserve informed real estate guidance from someone who understands both the mission and the move.

For military members and veterans relocating to Charleston, Summerville, Joint Base Charleston, Columbia, or another South Carolina community, Jennifer offers the firsthand understanding and detailed preparation that can make an overwhelming transition feel manageable.

Expertise in VA Loans and Assumable Mortgages

Jennifer’s areas of expertise include:

  • VA home financing
  • Military and veteran relocation
  • Permanent Change of Station moves
  • Assumable mortgages
  • Buyer and seller representation
  • Market and property research
  • Complex transaction management
  • South Carolina relocation

Mortgage assumptions are among the most complicated transactions in residential real estate. An inexperienced lender, unrealistic timeline, missing document, or misunderstood qualification requirement can quietly bring an otherwise promising transaction to an end.

Jennifer has successfully navigated assumable mortgage transactions and understands where they tend to break down, what questions need to be asked early, and what must happen to keep the process moving.

Most importantly, she knows when clients need the unvarnished truth.

Research, Leadership, and Operational Experience

Jennifer was named the 2026 South Carolina Vetrepreneur of the Year, recognizing her leadership and impact as a veteran entrepreneur.

She also holds a Project Management Professional certification and multiple advanced degrees. Her background brings an uncommon combination of intelligence analysis, research, leadership, technology, project management, and operational experience to residential real estate.

Those skills are especially valuable when a transaction includes multiple decision-makers, complicated financing, relocation deadlines, lender requirements, repair negotiations, or unexpected obstacles.

Jennifer does not wait for problems to become emergencies. She looks ahead, identifies what could affect the transaction, and helps her clients prepare.

Why Jennifer Dane and Better Homes and Gardens Real Estate Palmetto Are a Powerful Match

At Better Homes and Gardens Real Estate Palmetto, we believe clients deserve more than access to listings. They deserve knowledgeable professionals who ask better questions, use technology intelligently, communicate clearly, and take personal responsibility for the experience they provide.

Jennifer embodies that standard.

Her service, analytical mindset, advanced use of technology, commitment to military families, and proven real estate success make her an outstanding addition to our growing South Carolina brokerage.

Credentials matter. Technology matters. Experience matters.

But at 9 p.m. the night before closing, clients need something more.

They need the person handling one of the largest financial decisions of their lives to answer the phone, assess the situation, and tell them the truth.

Jennifer will.

Please join us in welcoming Jennifer Dane to Better Homes and Gardens Real Estate Palmetto. We are honored to have her experience, leadership, and dedication serving buyers, sellers, military families, and veterans throughout Charleston and across South Carolina.

 

Agents • September 3, 2026

Built on Local Knowledge: Welcome Shirlei Riley to Better Homes and Gardens Real Estate Palmetto

Built on Local Knowledge: Welcome Shirlei Riley to Better Homes and Gardens Real Estate Palmetto

Better Homes and Gardens Real Estate Palmetto is proud to welcome Shirlei Riley, a trusted Charleston, SC Realtor who brings local market knowledge, construction experience, and a genuinely client-first approach to every real estate transaction.

Shirlei does more than help clients search for properties. She helps them understand what they are buying, recognize long-term value, and make confident decisions in one of South Carolina’s most competitive real estate markets.

A Charleston Realtor With Construction Experience

What sets Shirlei apart is her hands-on experience with construction and new home builds. Her understanding of building quality, floor plans, inspections, finishes, and potential property concerns gives her clients an important advantage.

For buyers exploring new construction homes in Charleston, SC, Shirlei can help evaluate more than the design of a model home. She assists clients with understanding builder contracts, available incentives, upgrade options, construction timelines, inspections, and the details that can affect a home’s future value.

Her construction knowledge is equally valuable for sellers. Shirlei knows how to identify a property’s strongest features, prepare it for the market, and position it effectively for today’s Charleston-area buyers.

Serving Charleston and the Surrounding Lowcountry

Based in Summerville, Shirlei serves clients throughout some of the Lowcountry’s most sought-after communities, including:

  • Charleston
  • Summerville
  • Mount Pleasant
  • Daniel Island
  • West Ashley

Each community offers a different lifestyle, housing market, and set of opportunities. Whether a client is looking for homes for sale in Charleston, SC, new construction in Summerville, luxury homes in Mount Pleasant, or investment property in the Charleston area, Shirlei provides personalized guidance based on their goals.

Helping Buyers Relocate to Charleston, South Carolina

Relocating to a new area involves much more than selecting a house. Buyers also need to understand commute times, community amenities, new development, property taxes, insurance considerations, and how one area of the Lowcountry compares with another.

Shirlei works with professionals and buyers relocating to Charleston, South Carolina, including physicians and others moving to the area for new career opportunities. She takes the time to help clients understand the Charleston real estate market before they make a decision.

From comparing Summerville and West Ashley to exploring Mount Pleasant or Daniel Island, Shirlei helps relocation clients narrow their search and find the location that best fits their priorities.

Personalized Guidance for Every Stage of Real Estate

Shirlei assists first-time home buyers in Summerville, experienced homeowners, investors, luxury buyers, and sellers throughout the Charleston area.

Her approach is based on:

  • Honest and transparent communication
  • Careful attention to each client’s goals
  • Strong market knowledge
  • Construction and new-build experience
  • Strategic negotiation
  • Consistent support from the first conversation through closing

Clients can expect straightforward answers, practical advice, and a real estate experience designed around their individual needs.

A Strong Addition to Better Homes and Gardens Real Estate Palmetto

Shirlei’s integrity, local insight, and commitment to helping clients achieve meaningful results make her a natural fit for Better Homes and Gardens Real Estate Palmetto.

At our brokerage, agents have access to advanced real estate technology, ongoing education, marketing resources, collaborative support, and experienced leadership. These tools allow professionals like Shirlei to provide an even higher level of service to buyers and sellers throughout the Charleston metropolitan area.

We are excited to have Shirlei Riley join our growing team and look forward to seeing the positive impact she will continue to make in Charleston real estate.

Connect With Shirlei Riley

If you are searching for a knowledgeable Charleston, SC Realtor who understands construction, new homes, relocation, negotiations, and the local market, connect with Shirlei Riley at Better Homes and Gardens Real Estate Palmetto.

Whether you are buying your first home, relocating to Charleston, considering luxury real estate in Mount Pleasant, exploring new construction in Summerville, or preparing to sell, Shirlei is ready to help you move forward with clarity and confidence.

 

Agents • September 3, 2026

Commercial Real Estate Agents in Charleston: Build Your Business With Better Homes and Gardens Real Estate Palmetto

Commercial Real Estate Agents in Charleston: Build Your Business With Better Homes and Gardens Real Estate Palmetto

Commercial real estate agents need more than a place to hold their license. They need a brokerage that understands relationships, professional development, technology, referrals, community connections, and long-term business growth.

At Better Homes and Gardens Real Estate Palmetto, we are creating an environment where residential and commercial real estate professionals can connect, collaborate, and build stronger businesses together.

Our upcoming Two Sides of Real Estate event is one example of how we bring agents and industry professionals together to share knowledge, develop referral opportunities, and better serve clients throughout Charleston, Summerville, and the surrounding South Carolina markets.

Two Sides of Real Estate: What Residential Agents Should Know About Commercial

Join us on Wednesday, September 9, 2026, at our new Summerville office for an educational discussion about the important differences between residential and commercial real estate.

Event Schedule

  • 10:00 AM: Complimentary professional headshots
  • 11:00 AM: Presentation begins
  • 12:00 PM: Lunch provided

Location

Better Homes and Gardens Real Estate Palmetto
415 N Main Street, 3rd Floor
Summerville, SC 29483

Learn From Local Commercial Real Estate Professionals

The presentation features two professionals with firsthand experience in commercial real estate and commercial financing.

Andrella Pusha
Commercial Broker and CTAR Board Liaison

Griff Buddin
Vice President and Commercial Relationship Manager
First National Bank of South Carolina

Attendees will learn:

  • The key differences between commercial and residential real estate
  • How commercial real estate financing differs from residential lending
  • How commercial contracts and transaction timelines differ
  • When residential agents should refer a commercial opportunity
  • How residential and commercial agents can effectively partner
  • How stronger professional relationships can create more business for everyone

Why Commercial Agents Need Strong Residential Connections

Commercial and residential real estate are different specialties, but clients often need both.

A residential client may own investment property, purchase land for development, open a business, lease office space, or sell a commercial asset. A commercial client may relocate, purchase a home, sell a personal residence, or need help connecting employees with local residential agents.

A brokerage with an established residential network can create valuable opportunities for commercial agents. Better Homes and Gardens Real Estate Palmetto has a growing group of agents serving Charleston, Summerville, Mount Pleasant, North Charleston, Goose Creek, Moncks Corner, and communities throughout the Lowcountry.

By bringing commercial and residential agents together, we can provide more complete service while keeping valuable referrals within a trusted professional network.

A Brokerage Where Commercial Agents Can Grow

We understand that commercial real estate agents operate differently from residential agents. Your business may involve longer transaction timelines, detailed financial analysis, specialized contracts, zoning considerations, business relationships, and clients with complex investment goals.

Better Homes and Gardens Real Estate Palmetto offers commercial agents the opportunity to build their businesses with:

  • A recognizable national real estate brand
  • Local ownership and accessible broker leadership
  • Professional office and meeting space
  • More than 4,000 square feet at our Summerville location
  • Training, workshops, and business-building masterminds
  • Technology and marketing resources
  • Artificial intelligence and automation education
  • Opportunities to connect with residential agents
  • Potential residential-to-commercial referral relationships
  • Networking with lenders and other industry professionals
  • A collaborative culture focused on agent growth
  • Greater visibility throughout the Charleston and Summerville markets

Our goal is not simply to add agents. We want to build meaningful relationships with professionals who value collaboration, education, innovation, and excellent client service.

Professional Space for Commercial Real Estate Business

Our new office at 415 N Main Street in Summerville provides more than 4,000 square feet for agents, client meetings, training sessions, networking events, and masterminds.

Commercial agents need a professional environment where they can meet with investors, property owners, business leaders, developers, lenders, and other decision-makers. Our new location provides room for those conversations while creating opportunities to connect with a growing real estate network.

Commercial Real Estate Technology and Marketing Support

Successful commercial agents need systems that help them remain organized, market properties, nurture relationships, and communicate professionally.

Better Homes and Gardens Real Estate Palmetto provides access to technology, marketing tools, business resources, and training designed to help agents work more efficiently. We also embrace artificial intelligence and automation to help agents improve follow-up, create stronger marketing, organize information, and spend more time developing client relationships.

Technology is most valuable when agents know how to use it. That is why education and implementation are important parts of the support we provide.

Better Agents. Stronger Together.

We believe residential and commercial agents become stronger when they understand how to recognize opportunities, make informed referrals, and work together.

The Two Sides of Real Estate event reflects the kind of collaborative culture we are building at Better Homes and Gardens Real Estate Palmetto. It is a culture where agents can learn from one another, create new professional relationships, and expand the services they offer their clients.

Are You a Commercial Real Estate Agent Looking for a New Brokerage?

If you are a commercial real estate agent in Charleston, Summerville, or the surrounding South Carolina market, we would love to have a confidential conversation with you.

Discover how Better Homes and Gardens Real Estate Palmetto can support your commercial real estate business with professional space, technology, education, marketing resources, local leadership, and a strong residential referral network.

Better Homes and Gardens Real Estate Palmetto
415 N Main Street, 3rd Floor
Summerville, SC 29483

Your commercial experience can help strengthen our residential agents, and our residential network can create new opportunities for your commercial business.

Better agents. Stronger together.

 

Area Information • September 3, 2026

Better Homes and Gardens Real Estate Palmetto Opens New Summerville Office

Better Homes and Gardens Real Estate Palmetto Opens New Summerville Location

Better Homes and Gardens Real Estate Palmetto is excited to welcome agents, clients, and community partners to our new location at:

415 N Main Street, 3rd Floor
Summerville, SC 29483

Our new office provides more than 4,000 square feet designed to help real estate professionals connect, collaborate, learn, and grow. This is more than an office. It is a place where our agents can build stronger businesses while receiving the technology, education, leadership, and support they need.

A Space Designed for Today’s Real Estate Agent

Real estate can be flexible, but agents still need a professional place where they can meet with clients, work alongside other agents, attend training, and stay connected to their brokerage.

Our new Summerville location gives agents access to:

  • More than 4,000 square feet of professional office space
  • Areas for agent collaboration and business planning
  • Space to meet with buyers, sellers, and business partners
  • In-person training and educational opportunities
  • Brokerage meetings and networking events
  • Masterminds focused on technology, marketing, lead generation, and business growth
  • A central Summerville location convenient to the communities we serve

Whether an agent needs a quiet place to work, a professional setting for a client meeting, or an opportunity to learn from other successful real estate professionals, our new office was created with those needs in mind.

Better Homes and gardens Real Estate 415 N Main Street Summerville, South Carolina

Technology That Helps Agents Work Smarter

Technology continues to change the way buyers and sellers search for homes, communicate with agents, and make real estate decisions. At Better Homes and Gardens Real Estate Palmetto, we believe our agents should have access to tools that help them work more efficiently and deliver a better client experience.

Our agents receive access to technology and resources that support:

  • Contact and lead management
  • Property marketing
  • Agent websites and digital branding
  • Social media and content creation
  • Email marketing
  • Listing presentations and buyer resources
  • Artificial intelligence and automation
  • Transaction organization
  • Market research and MLS tools
  • Business planning and performance tracking

We also provide hands-on guidance so agents are not simply given technology and expected to figure it out alone. Through training, masterminds, and one-on-one support, we help agents understand how to use these tools in their everyday businesses.

Training, Masterminds, and Events

We believe education should be practical, relevant, and immediately useful. Our new location gives us the room to expand the training and events we offer throughout the year.

Agents can participate in sessions covering topics such as:

  • Lead generation and follow-up
  • Listing and buyer presentations
  • Contract knowledge and compliance
  • Negotiation strategies
  • Social media and video marketing
  • Artificial intelligence and automation
  • Personal branding
  • Database management
  • Business planning
  • Building a sustainable real estate career

Our masterminds also bring agents, industry leaders, lenders, attorneys, inspectors, technology professionals, and other experts together to exchange ideas and create new opportunities.

Local Leadership With the Support of a National Brand

Better Homes and Gardens Real Estate Palmetto combines the personal support of a locally owned brokerage with the recognition and resources of the Better Homes and Gardens Real Estate brand.

Our agents benefit from local leadership that understands the Charleston, Summerville, and surrounding real estate markets while also having access to national branding, marketing resources, professional development, and technology.

We are committed to creating an environment where agents and clients thrive, not just survive.

More Than a Place to Work

Our new office represents the continued growth of Better Homes and Gardens Real Estate Palmetto and our commitment to the agents and communities we serve.

It is a place for conversations, ideas, education, celebrations, and collaboration. It gives our agents room to grow their businesses while remaining connected to a supportive brokerage community.

We look forward to hosting agent trainings, brokerage events, community gatherings, technology workshops, and future masterminds at our new Summerville location.

Visit Better Homes and Gardens Real Estate Palmetto

If you are a real estate agent looking for stronger support, modern technology, meaningful training, and a brokerage where collaboration matters, we would love to meet you.

Better Homes and Gardens Real Estate Palmetto
415 N Main Street, 3rd Floor
Summerville, SC 29483

Come see the new space and learn more about what Better Homes and Gardens Real Estate Palmetto offers its agents and clients.

Agents • August 11, 2026

Welcome Hope Hoffmann to Better Homes and Gardens Real Estate Palmetto

Welcome Hope Hoffmann to Better Homes and Gardens Real Estate Palmetto

We are excited to welcome Hope Hoffmann, REALTOR®, to Better Homes and Gardens Real Estate Palmetto, serving home buyers, sellers, investors, military families, and relocation clients throughout the Charleston, South Carolina area.

Hope brings more than 25 years of experience in consultative sales, relationship building, client service, and negotiation to her real estate business. Her approach is centered around one simple belief: every move is different, and every real estate experience should be too.

For Hope, real estate is about far more than buying or selling property. It is about helping people navigate change, recognize opportunity, and confidently begin the next chapter of their lives.

A Charleston REALTOR® Who Understands Moving

Hope understands firsthand that moving can be exciting, overwhelming, emotional, and life-changing.

She has personally moved 28 times, giving her a unique perspective when helping clients relocate to Charleston, move across town, purchase their first home, transition during a military move, or find a property that better fits their next stage of life.

Her personal experience allows her to understand that a move is never simply about an address.

It is about finding the community, lifestyle, location, and home that feel right.

Whether a client is relocating to Charleston, Mount Pleasant, Summerville, Goose Creek, North Charleston, Johns Island, James Island, Hanahan, Moncks Corner, or another Lowcountry community, Hope takes the time to understand what matters most before helping them develop a real estate strategy.

More Than 25 Years of Sales and Negotiation Experience

Hope began her real estate career after graduating from the University of South Carolina, working as a REALTOR® in Boston.

Over the next 25+ years, she developed extensive professional experience in consultative sales, relationship building, communication, and negotiation.

Those skills translate directly into the Charleston real estate market.

Successful real estate representation requires much more than opening doors or placing a property in the MLS. Buyers and sellers need an experienced advocate who can listen carefully, evaluate options, communicate clearly, negotiate effectively, and help them understand the decisions they are making.

Hope’s goal is to make sure her clients feel informed and confident from the beginning of the transaction through closing day.

Helping Home Buyers in Charleston, SC

Buying a home in the Charleston area can involve a lot of decisions.

Should you purchase in Charleston or Summerville?

Would Mount Pleasant or Johns Island better fit your lifestyle?

Should you consider new construction?

How much should you offer?

What neighborhoods provide the commute, amenities, schools, recreation, or lifestyle you are looking for?

Hope works closely with buyers to help answer those questions while developing a search strategy based on their individual needs.

She can assist clients searching for:

  • First homes in Charleston and surrounding communities
  • Luxury homes in the Charleston area
  • New construction homes
  • Townhomes and condominiums
  • Investment properties
  • Second homes
  • Relocation properties
  • Military relocation homes
  • Homes near Charleston-area military bases
  • Properties throughout Charleston, Berkeley, and Dorchester counties

Her consultative approach means buyers receive guidance without feeling pressured.

Charleston Relocation Real Estate Specialist

Relocation is one of the areas where Hope’s personal experiences can be especially valuable.

Having moved 28 times herself, she understands that people relocating to Charleston aren’t simply comparing houses.

They are trying to understand an entirely new area.

Clients moving to the Lowcountry may need help comparing neighborhoods, commute times, housing styles, new construction communities, proximity to beaches, shopping, restaurants, recreation, healthcare, and Charleston’s many different lifestyle options.

Hope enjoys helping people discover what makes Charleston and the surrounding Lowcountry communities such incredible places to live.

From historic downtown Charleston and Mount Pleasant to Summerville, Johns Island, Goose Creek, and communities throughout the greater Charleston metropolitan area, she helps buyers evaluate both the home and the lifestyle surrounding it.

Helping Military Families Relocate to Charleston

The Charleston area is home to a large military community, and military relocation often comes with timelines and considerations that are different from a traditional move.

Hope welcomes the opportunity to assist active-duty military members, veterans, and military families relocating to or from Charleston, South Carolina.

Whether a client is relocating in connection with Joint Base Charleston or making another military-related move, Hope understands the importance of communication, organization, timing, and having a local REALTOR® who can help manage the process.

For buyers searching from outside South Carolina, that may include helping them better understand Charleston-area communities, evaluating homes remotely, coordinating showings, and helping them prepare for a move before they arrive.

Helping Charleston Home Sellers Make Their Next Move

Hope also works with homeowners preparing to sell real estate throughout the Charleston area.

Selling a home requires thoughtful pricing, strategic marketing, strong communication, and skilled negotiation.

Hope works with sellers to understand their goals, evaluate local market conditions, prepare their property for the market, review offers, negotiate terms, and move toward a successful closing.

Because every seller’s circumstances are different, her recommendations are customized instead of relying on a one-size-fits-all approach.

Whether someone is selling because of relocation, downsizing, upsizing, military transfer, investment strategy, retirement, or another life transition, Hope understands that there is usually a much bigger story behind the sale.

Why Charleston Has Hope’s Heart

Charleston is more than the market Hope serves. It is a community and lifestyle she genuinely loves.

When she isn’t helping clients buy or sell real estate, Hope enjoys paddleboarding, exploring Charleston with her two Great Pyrenees, Oliver and Willow, and taking sunrise walks on the beach.

That appreciation for the Lowcountry is something she loves sharing with clients who are considering making Charleston home.

Between the historic architecture of downtown Charleston, the beaches, waterways, restaurants, outdoor recreation, established neighborhoods, and rapidly growing communities surrounding the city, Charleston offers an incredible variety of places to call home.

Welcome to Better Homes and Gardens Real Estate Palmetto, Hope!

We are thrilled to have Hope Hoffmann join Better Homes and Gardens Real Estate Palmetto.

Her professional experience, strong communication skills, consultative approach, negotiation background, and personal understanding of relocation make her an outstanding resource for Charleston-area buyers and sellers.

Most importantly, Hope understands something we believe strongly at Better Homes and Gardens Real Estate Palmetto:

Home is more than a place. It is where life happens.

If you’re considering buying a home in Charleston, selling a Charleston-area property, relocating to the Lowcountry, making a military move, purchasing an investment property, or simply beginning to explore your options, Hope would be happy to help.

Connect With Hope Hoffmann, REALTOR®

Hope Hoffmann (Leslie Hoffmann)
Better Homes and Gardens Real Estate Palmetto
South Carolina
Email: hopesellschs@gmail.com

Whether your next chapter takes you across Charleston or across the country, Hope is ready to help you find the place where you belong.