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Carolina Roots in Cowgirl Boots: Celebrating Wendi Conyers, Winner Berkeley County’s Best Real Estate Agent!
Carolina Roots in Cowgirl Boots: Celebrating Wendi Conyers, Winner Berkeley County’s Best Real Estate Agent!
Exciting News for Berkeley County, and One Very Deserving Agent
Some wins just feel right, and this one hits home.
Please join us in celebrating Wendi Conyers, proudly voted Best Real Estate Agent in Berkeley County by The Berkeley Independent!
This award is no small feat, it reflects the trust, respect, and community support that Wendi has earned through years of hard work, heart, and genuine care for the people she serves.
Carolina Roots in Cowgirl Boots
If you know Wendi, you know this: she’s the perfect blend of Southern grit, small-town heart, and unwavering commitment to her clients.
Her “Carolina Roots in Cowgirl Boots” personality isn’t just a catchy line, it’s who she is.
She shows up ready.
She shows up prepared.
She shows up for you.
Wendi brings local expertise, deep community relationships, and an unshakeable work ethic to every home she lists and every buyer she guides. That mix is rare and people in Berkeley County clearly see it.
Why This Award Matters
The Best Real Estate Agent award isn’t about popularity, it’s about impact.
It recognizes:
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Her dedication to delivering a stress-free experience
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Her ability to negotiate with confidence
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Her heart for educating buyers and sellers
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Her presence in the community
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Her reputation for doing right by her clients
Wendi has built a business on trust, results, and authenticity and this award proves it.
Congratulations, Wendi! This award says what we already knew:
Wendi Conyers is one of Berkeley County’s best, and now it’s official.
‘You’ll Never Succeed Part-Time’ – Proving Them Wrong with 50+ Deals in 2025 | JaVonna Alexander
The Market Isn’t Broken, It’s Evolving: How Smart Buyers Win in Today’s Charleston Market
The headlines love drama.
The social media “gurus” love panic.
And too many folks are walking around thinking the market is broken.
But here’s the truth: the market isn’t broken, it’s just different.
And when you understand what’s really happening right now, you can spot opportunities that most people overlook.
This week on Charleston’s Leading Producers, JaVonna Alexander and I dug into what’s driving the current market, where the real opportunities are hiding, and how today’s buyers can actually win when they’re properly prepared.
If you’re an agent trying to guide your clients through all the noise, or you’re thinking about making a move yourself, this conversation is going to make the path forward feel a whole lot clearer.
What’s Actually Driving the Market Right Now
A lot of folks think everything hinges on interest rates. Yes, rates matter, but they’re not the whole story.
Here’s what’s really shaping today’s Charleston-area market:
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Pent-up demand from buyers who paused over the last 18 months
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Low inventory keeping competition high in the best neighborhoods
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Sellers still holding strong equity, which keeps prices steady
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Relocating buyers from out of state increasing demand for move-in-ready homes
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Smarter, more selective buyers who expect value, not hype
This isn’t 2020. It isn’t 2022.
It’s a new market, and it rewards the prepared.
Opportunity Is Still Here, But It Doesn’t Look Like It Used To
JaVonna and Jake Cummings talked about a shift that too many people are missing:
The opportunity isn’t in chasing the lowest rate, it’s in understanding where leverage actually exists.
Here’s where buyers are winning right now:
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New construction incentives that quietly save tens of thousands
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Sellers willing to negotiate repairs again
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Rate-buydown programs that make monthly payments more manageable
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Homes sitting longer than 30 days finally becoming negotiable
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Off-market opportunities most buyers never hear about
The buyers who show up prepared, pre-approved, educated, and working with the right agent, are the ones getting the best deals in this market.
What Buyers Need to Do to Win
We broke this down on the episode because it’s the difference between frustration and success.
Winning buyers today are:
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Pre-approved, not just pre-qualified
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Clear on their must-haves and deal-breakers
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Ready to move fast when the right home hits
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Working with an agent who’s proactive, not reactive
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Leveraging programs and incentives most buyers don’t know exist
When you pair a prepared buyer with a knowledgeable agent, the path gets easier, and the results get better.
Why This Market Still Favors the Educated Buyer
Most people are still operating on outdated assumptions.
They’re waiting for “the perfect rate.”
They’re listening to the wrong voices.
And they’re missing real opportunities because they don’t understand the market they’re actually in.
But the buyers who understand today’s landscape?
They’re writing winning offers.
They’re building equity sooner.
And they’re taking advantage of programs and incentives that won’t be here forever.
For Agents, This Is Your Moment
JaVonna and Jake see it every day:
Agents who educate their clients win. Agents who rely on scripts and fear-based messaging fall behind.
Buyers need clarity.
They need confidence.
They need someone who can cut through the noise and help them make smart moves — not scared ones.
This market rewards agents who show up with data, strategy, and leadership.
Catch the Full Episode HERE
If you want the real breakdown, without the drama, without the confusion, tune in to this week’s episode of Charleston’s Leading Producers.
Weekly conversations with the highest-producing real estate agents in Charleston.
The ones actually doing the work, 10, 15, even 20+ million in annual volume.
No fluff.
No theory.
Just the strategies, habits, and mindset Charleston’s best agents use to win.
Hosted by Jake Cummings, Premier Nationwide Lending
New episodes drop every Wednesday.
Don’t Leave Money on the Table: Why Every Seller Needs a Net Sheet Before Listing
Don’t Leave Money on the Table: Why Every Seller Needs a Net Sheet Before Listing
What Exactly Is a Net Sheet?
When you decide to sell your home, there’s really only one question that matters at the end of the day:
“How much money will I actually walk away with?”
A Net Sheet answers that.
It’s a simple, itemized breakdown of your estimated proceeds after all selling expenses are deducted. Think of it as your financial roadmap for the entire transaction.
A proper Net Sheet includes:
- Estimated listing price
- Mortgage payoff
- Seller closing costs
- Taxes and prorations
- HOA fees (if applicable)
- Agent commissions
- Expected net proceeds
This document gives sellers a crystal-clear view of their bottom line before the sign ever hits the yard.
Here’s the Hard Truth: Not All Agents Use Net Sheets
And that’s where folks end up blindsided.
Plenty of agents don’t take the time to prepare one, some because they aren’t trained to, others because they rush the listing process, and some simply assume the seller “already knows” their numbers. That’s how sellers walk into a closing table and think, “Where did all my money go?”
When an agent skips a Net Sheet, you’re essentially selling blind!!!
Why It Matters (and How It Can Cost You Thousands)
1. Hidden Costs Can Sneak Up on You
Without a Net Sheet, many sellers underestimate their total fees. They’re shocked to discover the true impact of transfer taxes, attorney fees, HOA dues, and payoff amounts.
A Net Sheet prevents that gut-punch.
2. It Helps You Price Your Home Correctly
Your financial reality affects your pricing strategy.
If you need a certain amount to move, invest, or buy your next home, the Net Sheet helps you make those decisions with confidence — not guesswork.
3. It Protects You From Leaving Money on the Table
A seller who knows their numbers negotiates smarter.
A seller who doesn’t… well, that’s when deals get sloppy and emotions take over.
4. You Avoid Last-Minute Surprises at Closing
Nobody wants to be at the closing table feeling blindsided. A Net Sheet keeps you ahead of every cost coming your way.
The Right Agent Should Provide This on Day One
A professional listing agent will:
- Create multiple Net Sheets for different offer scenarios
- Update them as offers come in
- Explain each line item clearly
- Prepare you financially long before closing
If your agent isn’t doing this, that’s a sign they aren’t treating your sale like a business transaction and it absolutely is one.
Bottom Line
Selling your home is one of the largest financial decisions you’ll ever make. A Net Sheet isn’t a “bonus” document, it’s a non-negotiable tool that protects your money and your peace of mind.
If you’re thinking about selling, make sure your agent starts with your numbers, not their assumptions.
If you are mid selling process now, and need a Net Sheet based on your home’s payoff, here is a link you can use yourself through Dashloops.com
*If you are working with a Better Homes and Gardens Real Estate Palmetto agent, we have yo covered! Every seller that works with us receives a Net Sheet. Ready to talk with on of our agents? Contact us today!
Daily Inspiration: Meet JaVonna Alexander
Daily Inspiration: Meet JaVonna Alexander
Full details at https://southcarolinavoyager.com/interview/daily-inspiration-meet-javonna-alexander/
Hi JaVonna, please kick things off for us with an introduction to yourself and your story.
JaVonna Alexander is a proud Charleston, SC native and a dedicated real estate professional with a passion for helping families achieve homeownership. She graduated from the University of South Carolina Upstate in May of 2016. She has a dual degree in Business Administration with a concentration in Economics/Finance & Bachelor of Arts in International Business from her one year study abroad experience in Landshut, Germany.
For the past nine years, JaVonna has worked full-time with the federal government while simultaneously building a thriving real estate career. A licensed agent for seven years, she hit the ground running—selling 16 homes in her first year and earning the Rising Star Award from the Charleston Trident Association of Realtors. Since then, she has consistently ranked in the top 5% of Charleston realtors and has helped more than 180 families buy or sell their homes.
JaVonna holds multiple certifications that underscore her expertise and commitment to service, including:
Military Relocation Professional (MRP)
Accredited Buyer’s Representative (ABR®)
Seller Representative Specialist (SRS)
Real Estate Negotiation Expert (RENE)
Certified Financial Literacy Consultant
Pricing Strategy Advisor (PSA)
South Carolina Notary
Above all, JaVonna is a devoted mother to her daughter, Emersyn Marie’. She leads with heart and integrity, striving to serve her clients with excellence and care. JaVonna has successfully completed the real estate broker course and plans to take the licensing exam by the end of the year as she works toward becoming a broker. She is committed to growing in her profession and helping even more families make confident, informed real estate decisions.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The struggles of being a full time realtor/federal employee and having an involved toddler, but learning balance and living by the calendar
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Real estate, I am proud of my production with me having another full time career and the amount of families that I am able to assist. I build lasting relationships with my clients it is never about just collecting a check
Can you talk to us a bit about the role of luck?
Never luck, ALL GOD
Contact Info:
- Website: https://Javonnaalexander.com
- Instagram: https://www.instagram.com/javonnatherealtor
- Facebook: https://www.facebook.com/share/17qMmxAZsv/
Better Homes and Gardens Real Estate Palmetto Wins the Technology Award: Leading the Lowcountry With Innovation
Better Homes and Gardens Real Estate Palmetto Wins the Technology Award: Leading the Lowcountry With Innovation
More details at: https://bhgrecareer.com/bebetterblog/2024-nomination-award-winners/
In a real estate market that moves fast, adapts faster, and demands excellence from every angle, one brokerage is standing out for redefining what it means to be tech-forward, agent-focused, and consumer-obsessed.
This year, Better Homes and Gardens Real Estate Palmetto — headquartered in Mount Pleasant, SC — has been honored with the prestigious Technology Award.
And let’s be honest… this isn’t surprising.
It’s earned.
BHGRE Palmetto has been quietly building one of the most advanced, modern, and effective real estate ecosystems in South Carolina — long before the award was presented.
Innovation at the Core of the Brokerage
While many brokerages “use technology,” BHGRE Palmetto creates it.
This award recognizes a level of innovation that goes beyond tools, apps, and platforms. It celebrates a culture that lives and breathes improvement, efficiency, automation, and smart support for every agent in the company.
Here’s what set Palmetto apart:
✔ A fully custom real estate app
Designed in-house to streamline client communication, property access, and lead management.
✔ Proprietary back-office systems
Built to simplify transactions, organize operations, and give agents the support they need to scale.
✔ Advanced use of BHGRE tools
Palmetto didn’t just adopt Cloud Campaign, MoxiEngage, or other brand systems—they integrated them at a deeper, more strategic level to help agents:
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Market smarter
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Run automated campaigns
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Track leads and conversion
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Stay organized
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Close more business
✔ A commitment to real innovation
Not “tech for show,” but tech that makes agents highly productive, clients fully supported, and the brokerage operationally strong.
Technology With a Purpose: Supporting Agents at Every Level
Technology only matters if it makes life easier.
That’s exactly what BHGRE Palmetto has done.
Their tools give agents:
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Faster onboarding
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Better lead follow-up
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Automated marketing workflows
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Real-time data integration
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A consistent brand presence
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Seamless communication with buyers & sellers
This award represents more than software — it represents a brokerage that invests in its people.
A brokerage that listens.
A brokerage that adapts.
A brokerage that leads.
Why This Matters to Clients and the Lowcountry
Clients feel it too.
Because technology isn’t just inward-facing. At Palmetto, innovation translates to:
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Faster response times
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Cleaner communication
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Smoother transactions
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More accurate pricing
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Better marketing for listings
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Stronger negotiation outcomes
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A more enjoyable overall experience
Better systems create better results.
And better results create better client relationships.
This is why buyers and sellers throughout Charleston, Mount Pleasant, Summerville, Goose Creek, and Daniel Island continue to choose BHGRE Palmetto.
A Culture of Excellence — Powered by People, Strengthened by Tools
Winning the Technology Award is a reflection of:
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Forward-thinking leadership
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A culture of continuous improvement
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A brokerage willing to build where others borrow
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A commitment to agent education and support
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A vision of what real estate should look like in the modern era
This is more than technology.
It’s strategy.
It’s leadership.
It’s the future of real estate — and BHGRE Palmetto is proudly paving the way.
Congratulations to Better Homes and Gardens Real Estate Palmetto
This award is proof of what the Lowcountry already knows:
BHGRE Palmetto doesn’t follow trends.
They create them.
With innovation as a cornerstone, and a heart for helping agents thrive, Palmetto continues to raise the bar for what a modern, agent-centric brokerage should be.
The future is bright.
And it’s powered by BHGRE Palmetto.
Why Travel + Leisure Chose South Carolina — and What It Means for Buyers with Aimee Peterson & BHGRE Palmetto
Why Travel + Leisure Chose South Carolina — and What It Means for Buyers with Aimee Peterson & BHGRE Palmetto
Read Full article https://www.travelandleisure.com/best-places-to-live-in-south-carolina-11791072
If you’ve been watching the real estate trends in the Southeast, it’s no surprise that South Carolina keeps popping up on Best Places to Live lists. The latest piece from Travel + Leisure, “11 Best Places to Live in South Carolina, According to Local Real Estate Experts,” highlights why the Palmetto State is capturing relocation traffic from coast-to-coast. Travel + Leisure
What makes this even more powerful: our own Aimee Peterson of Better Homes & Gardens Real Estate Palmetto is quoted in the article — validating that the trends we see locally aren’t just anecdotal, they’re national.
Aimee Peterson’s Take on Migration & Opportunity
When Travel + Leisure asked about the best places to live in SC, Aimee didn’t mince words. She noted that buyers “usually focus on one of three communities: Charleston, Greenville, and Columbia.” Travel + Leisure But what really stands out is her follow-up: many buyers begin there, then discover even better value and lifestyle when they expand their search. For example, she points to Summerville as such a place. Travel + Leisure
This is a strategic insight for agents and clients: you don’t always have to compete in the top-tier city when the best opportunities may be just outside it.
Why Relocation Buyers Choose SC — And What That Means for Your Business
✅ Lifestyle & Affordability
Buyers migrating from higher-cost states see South Carolina’s mix of mild climate, water access, slower pace, and accessible price points as highly attractive.
✅ Value-Driven Submarkets
As Aimee notes for Summerville: median home prices in new construction hover under $400K — compared with significantly higher prices in downtown Charleston. Travel + Leisure
✅ Growth of Secondary Markets
Communities like Blythewood (in Aimee’s quote) are gaining interest because buyers want proximity to big cities without big-city pricing. Travel + Leisure
✅ The Agent Advantage
When you’re aligned with such migration trends, you become the agent who sees the bigger picture — you don’t just sell property, you sell opportunity, change, and value.
Why This Matters for Better Homes & Gardens Real Estate Palmetto
Because we already live and work here. Aimee’s quote in national media underlines our local expertise and trusted status. For clients and referring agents, that external validation makes a difference. It means when we say “this market is moving here,” it’s not just opinion — it’s recognized by national publications.
Charleston Real Producers: How Ricardo Burton Became One of Charleston’s Fastest-Rising Top Agents
Charleston Real Producers: How Ricardo Burton Became One of Charleston’s Fastest-Rising Top Agents
Full Article at Charleston Real Producers https://www.realproducersmag.com/locations/charleston-real-producers-c0a4/articles/-0dab59/
In a market as competitive and unpredictable as Charleston real estate, only a handful of agents rise quickly, earn deep trust, and build a business grounded in relationships, service, and integrity. Charleston Real Producers shines a spotlight on those rare individuals — and Ricardo is one of them.
In just two years, Ricardo has become one of the most respected and reliable agents in the Charleston area. His story didn’t start with leads, branding, or perfect timing. It began with two core values that guide every decision he makes:
1. Build real, deep, meaningful relationships.
2. Take care of yourself so you can truly take care of others.
These principles are the heartbeat of Charleston Real Producers — and the foundation of Ricardo’s remarkable rise.
A People-First Agent in a People-Driven Business
Real estate isn’t about houses. It’s about people, trust, emotion, and connection. Ricardo understands this better than most.
His business was built by nurturing:
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His sphere
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His clients
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His prospects
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Fellow real estate agents he collaborates with daily
Instead of competing with everyone, he partners with people. Instead of chasing volume, he chases value.
This is why he’s become a referral magnet — even attracting clients who haven’t met him yet.
Charleston Real Producers highlights agents who stand out for their leadership and trustworthiness. Ricardo fits that mold perfectly.
A Journey Shaped by Leadership and Responsibility
Ricardo’s path started in Boston, where he pursued better education through the A Better Chance program. Living with a host family and surrounded by high-achieving peers, he quickly became a leader and a trusted voice among his classmates.
Those early experiences shaped him into someone who:
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People confide in
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People rely on
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People follow
This character foundation would later become the backbone of his real estate career.
From Corporate Sales to Real Estate Impact
Before Charleston Real Producers ever knew his name, Ricardo was building success at IBM, Oracle, and Sugar.
But something was missing.
He didn’t just want a career — he wanted to make a difference in people’s lives. Real estate gave him that opportunity. It gave him ownership over his future, freedom to build something for his family, and the ability to change lives through service and guidance.
Taking that leap wasn’t easy. But exceeding his goals? That came from grit and doing the work others avoid.
Balancing Production and Parenthood
Behind every Charleston Real Producers agent is a family that supports their ambition. For Ricardo, that anchor is his wife, and their two children.
Real estate is demanding. Kids’ schedules are demanding. Life is demanding.
Ricardo has learned to:
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Prioritize what matters
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Share responsibilities
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Communicate openly
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Include his kids in his work
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Teach them the value of earning success
His children see firsthand the power of hard work, discipline, and community impact.
Why Integrity Sets Him Apart
Some agents chase the next deal. Ricardo builds the next relationship.
He treats every person—whether a million-dollar seller or a brand-new buyer—as if they’ve known each other for years. He leads with sincerity, eliminates hidden agendas, and focuses on service first.
This is the heart of Charleston Real Producers: real agents, real stories, real integrity.
Committed to Growth and Helping Others
Ricardo isn’t just building a business. He’s building a legacy.
With goals to match or exceed last year’s production, he’s hungry — not just to close deals, but to grow the profession itself.
His message to new agents mirrors the values Charleston Real Producers highlights:
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Answer the phone
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Return texts
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Follow up quickly
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Communicate clearly
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Work together, not against each other
He knows that one agent improving improves the whole Charleston real estate community.
Family. Community. Leadership. Service.
That’s what defines Ricardo.
That’s why clients trust him.
That’s why other agents respect him.
And that’s why he stands out among Charleston Real Producers.
His story is a reminder that real estate isn’t just about volume — it’s about heart, hustle, and humanity.
Follow Ricardo Burton on Instagram
From 1 Zillow Lead to $25M | Amber Dollarhite
Amber Dollarhite: From a Terrible First-Time Buying Experience to a $25M+ Producer with BHGRE Palmetto
Podcast: https://www.buzzsprout.com/2545999/episodes/17993971
Some top producers are born into the industry.
Others are built by grit, pain, and a choice to do better for the people they serve.
Amber Dollarhite’s story is the second kind and it’s exactly why she’s on track to close over $25 million this year with Better Homes and Gardens Real Estate Palmetto.
Her real estate career didn’t start with success.
It started with a terrible first-time homebuying experience that shook her so deeply she vowed no client of hers would ever feel the way she did. That moment became the fire behind a business now generating more than $20M+ a year, fueled by relationships, consistency, and an obsession with protecting her clients.
This conversation is pure Southern real estate truth — no fluff, no theory, just what works today in the Charleston market.
Here’s what Amber shares:
🔥 How one single Zillow lead turned into a $20M+ volume pipeline
Amber breaks down how she nurtured one lead from cold to closed and then leveraged that relationship into repeat clients, referrals, friends of friends, and a long-term business engine. Most agents treat a lead like a moment; Amber treats it like a lifetime.
🔥 Why “100% effort” in relationships isn’t optional
Amber doesn’t do halfway.
If you’re in her world clients, lenders, friends, baseball families you’re getting her whole heart and her whole attention. And she explains exactly what “100% effort” looks like in real estate today:
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Showing up when others don’t
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Calling when others text
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Following up when others forget
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Going deeper into life, not just transactions
That standard is a big part of why her business exploded.
🔥 The biggest mistakes Charleston agents are making right now
She calls it like it is, agents are losing deals because they:
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Don’t answer their phone
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Don’t prepare their clients
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Don’t communicate expectations
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Don’t know their inventory
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Don’t follow up with lenders
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Don’t understand what buyers actually fear
Amber lays out the habits that separate closers from complainers.
🔥 How she balances being a travel baseball mom with mega production
Amber lives in ballparks and closing rooms and she’s winning at both. She talks candidly about:
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Calendars
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Boundaries
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Support systems
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Non-negotiables
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Why she refuses to sacrifice her family to build her career
Her message hits home for every working parent in real estate.
This is real talk from a real top producer.
Nothing sugar-coated.
Nothing surface level.
Just exactly how a Charleston agent went from a painful buying experience to one of the most respected producers in the Lowcountry.
About Charleston’s Leading Producers
Weekly conversations with the highest-producing real estate agents in Charleston.
The ones actually doing the work, 10, 15, even 20+ million in annual volume.
No fluff.
No theory.
Just the strategies, habits, and mindset Charleston’s best agents use to win.
Pathway to Success: Real Estate Business Planning with Free PDF Download
Pathway to Success: Real Estate Business Planning with Free PDF Download
Success in real estate isn’t random — it’s intentional. The agents who consistently grow their income, attract better clients, and build lasting brands are the ones who treat their business like a business. That starts with a solid real estate business plan — your roadmap to results, freedom, and long-term growth.
Why Business Planning Matters in Real Estate
Without a clear plan, it’s easy to get caught in a cycle of constant hustle with inconsistent results. Business planning helps you:
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Identify your goals and measurable benchmarks
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Clarify your lead sources and marketing strategy
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Establish daily, weekly, and quarterly actions
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Track your numbers so you can make smarter business decisions
A business plan is more than a document — it’s a blueprint for your lifestyle, income, and legacy.
Step 1: Define Your Vision
Start with the big picture. What do you want your business and life to look like 1, 3, or 5 years from now?
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How many homes do you want to sell annually?
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What communities or niches do you want to dominate?
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How much income will give you balance and freedom?
A clear vision drives daily discipline. Without direction, you’re just busy — not productive.
Step 2: Set SMART Goals
Specific. Measurable. Achievable. Relevant. Time-bound.
Break your annual income goal down into quarterly and monthly production targets. Then translate those into weekly activity metrics — calls, appointments, listings, and closings.
Example:
If your goal is $10 million in sales volume, how many listings and buyers do you need per month? How many conversations does it take to get there? Map it out.
Step 3: Build Your Marketing & Lead Strategy
Your lead pillars should reflect your strengths, but you must diversify.
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Sphere and past clients — the heart of your business
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Social media and video content — builds brand visibility
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Open houses and local networking — face-to-face trust
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Online leads and referral partners — scalable growth
Track what works, cut what doesn’t, and stay consistent.
Step 4: Create a Financial Plan
Know your numbers — expenses, commission splits, marketing budget, and taxes. Treat yourself like a CEO. Set up a business account and track profit margins so you can reinvest strategically.
Step 5: Review, Adjust, and Repeat
The best agents don’t just plan once a year, they course-correct monthly. Review your KPIs, evaluate what’s working, and pivot fast. Real estate changes constantly; your business plan should evolve with it.
Final Thoughts
Your Pathway to Success starts with clarity, accountability, and action. When you take the time to plan, you take control of your business and your future.
Don’t let another year go by reacting to the market. Design your path, track your goals, and commit to becoming the professional your clients deserve.
The Ultimate Weekly Planner for Real Estate Agents: Structure Your Week, Grow Your Business
The Ultimate Weekly Planner for Real Estate Agents: Structure Your Week, Grow Your Business
A successful real estate business doesn’t run on luck, it runs on structure. Between client showings, listing prep, negotiations, and content creation, the best agents know that consistency wins every time. That’s why having a weekly planner built for real estate can completely transform your productivity, income, and peace of mind.
Why You Need a Real Estate Weekly Planner
In real estate, every day matters. Without a clear plan, your week can slip away in a blur of “busy work”, with little to show for it. A weekly planner keeps your focus on the money-making activities that drive results:
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Prospecting and lead follow-up
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Client appointments and open houses
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Social media and marketing content
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Transaction management and training
How to Structure Your Week for Maximum Results
Monday: Lead Generation & Listing Prep
Start your week strong by focusing on new business. Make your follow-up calls, review your CRM, and check in with warm leads. Spend an hour updating your active listings with new photos, pricing, or showing feedback.
Tuesday: Marketing & Social Media
Plan your social media posts, record short property videos, and schedule a local market update. Consistent online visibility builds trust and referrals, don’t skip it.
Wednesday: Client Appointments & Showings
Midweek is ideal for buyer tours and listing appointments. Keep your afternoons open for fieldwork and client connection.
Thursday: Team & Training Day
Invest in your growth, attend brokerage meetings, skill sessions, or strategy calls. Review numbers and pipeline progress with your team.
Friday: Follow-Up & Systems
Close the week by touching base with everyone you’ve met this week, clients, prospects, vendors, and co-op agents. Clean up your inbox and CRM before the weekend rush.
Weekend: Community & Open Houses
Weekends are game day. Schedule your open houses strategically and post behind-the-scenes content to your social channels.
Bonus Tip: Color-Code Your Calendar
Use color blocks in your planner, green for income-producing tasks, blue for appointments, gray for admin, and yellow for personal time. You’ll see at a glance where your time really goes.
Final Thoughts
A real estate career thrives on discipline, not chaos. A planner doesn’t just keep you organized, it gives you freedom. When your week is mapped out, you can focus on what you do best: helping clients and growing your business.
